Who's Who
Luca BENINI
Since 1989, Luca BENINI is the boss and founder of SLAM JAM. Slam Jam is one of the most important companies in streetwear in Europe. Benini started with CARHARTT, and came a long way, now carrying NEIGHBORHOOD, W(TAPS, VISVIM, HEAD PORTER, ST?SSY, and many more... He is a true street art lover (support to the BEAUTIFUL LOSERS exhibition), and a music addict : good friend of Daniel BALDELLI (mythic Dj for the "COSMIC CLUB" and the ?BAI DE ANGELI?, also member of NEROLI label). Slam Jam started as a shop and evolved into a shop & distribution conglomerate. Benini is the only one in Europe distribruting the best of all japanese streetwear labels.
















































