Who's Who

Rick KLOTZ

Rick Klotz is the Founder, Head designer and Creative Director of the FRESHJIVE (1989), RMK and WARRIORS OF RADNESS brands.

He is part of the first generation of designers from LOS ANGELES (alongside Shawn Stussy and Erik Brunetti for example) that have shaped both the history of street-culture and the streetwear industry itself. He owns the bookstore RESERVE on FAIRFAX AVE., which also carries special FRESHJIVE products.

Staying true to his origins, Klotz created his signature style by mixing the graphic logos and codes of the streets, with pop-art and modern design. His artwork is notably risqué but simple, powerful and rich in colours.
 
Rick Klotz was always distinguished by his strong propensity towards provocation. His anti-conformist and rebellious nature, have landed him at the centre of the media’s attention many times. In the early 2000's, he re-launched FRESHJIVE into the market with a controversial ad campaign involving a TRANSVESTITE, a TRANSEXUAL and himself, naked. His innate sense of disregard for social constructs have lead Koltz to be regarded by some, as a kind of “Larry Flint” of the street culture industry.

He has also taken legal action against a number of other brands in the industry including; STÜSSY, rockers and even JEWISH LEAGUE over copyright infringement and plagiarism allegations.

He champions the rebellious spirit of street-culture and remains a true defender of the underground world and counter-culture. Even if it goes too far sometimes...