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ADIDAS ORIGINALS' MI EQT SUPPORT Classic series will get a MI ADIDAS treatment for SPRING/SUMMER 2016. For the upcoming season, ADIDAS ORIGINALS offers new options such as coloured midsoles and opti...

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BEATS BY DRE presents a backstage video introducing CHRIS STAMP's latest collection, just before his NYC FW show.  Coming with "pieces that are different", THE SOLDIER collection takes its inspirat...

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ROXY and COURRÈGES made friends together few years ago around sports. These two brands are reunited once again around deeply rooted corporate values as innovation brought by ROXY and style brough...

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One more time, RED BULL challenges the human's limites by organizing a battle between Bath Rugby Club and Formula One driver and Red Bull team member Daniel Ricciardo. Thanks to this amazing video, ...

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Directed by creative director and artist DANIEL ARSHAM, in collaboration with Ben Louis Nicholas and Courtney Andrialis’ from FILM THE FUTURE,  USHER's new video named "CHAINS" discusses police b...

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Infamous Japan brand BAPE teamed up with BLACK SCALE on a limited edition capsule collection. This time, the special BAPE's signature Shark Hoodie took Black Scale camo to extend the collection com...

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For the second step in the CONSORTIUM TOUR, ADIDAS stops by SAN FRANSISCO for the grand opening of NICE KICKS' shop and collaborates with the label to lunch a new pair of NMD RUNNER PK. This time, th...

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LIFES BETTER IN BOARDSHORTS is a srong message with which BILLABOG encourages new generation exercising panache and audacity to connect with evironment. Being an actor is a strong component for the br...

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For their latest collaborative project, american socks brand STANCE have joined forces with Parisian boutique colette and artists Kevin Lyons and Jean André on a limited edition collection pack. A...

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LAMPLIGHT ANALYTICS just unveiled a new infographic on the year’s most popular ADIDAS sneakers. From the Yeezy Boost line to the Ultra Boost silhouette, Lamplight posted the most relevant resul...

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adidas by kolor AW16 Preview_1

Japanese label, KOLOR, and ADIDAS have teamed up to deliver a graphic and colorful vision to running garments. By mixing the expertise and technological advances of adidas authentic with elegance of...

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Puma x Usain Bolt SS16 2

The fastest athlete on earth, USAIN BOLT, teams up once again with his label PUMA for a Spring/Summer 2016 collection, deeply inspired by athleticism. The range of products includes T-shirts, the Ev...

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