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In few minutes, TIDAL will be launched all around the world. But what is TIDAL? TIDAL is the new music streaming platform developed by rapper JAY Z. In this teaser feature heaviest contemporary musi...

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When French brand ELEVEN PARIS meets APRIL 77's founder BRICE PARTOUCHE, what else can we have apart from jeans. For this collaborative works, APRIL 77 comes with its expertise to create unique jeans ...

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Giant sportswear brand NIKE and world famous label SUPREME team up once again for a new pair of sneakers. Today, the brands confirm their future work on a NIKE SB model, the GTS silhouette. Coming in ...

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PARIS RUNNING CLUB is not a running club. PARIS RUNNING CLUB is a squad of dedicated individuals, part of an international cultural and sports movement. Running is just an excuse to have fun, to sweat...

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English car constructor MORGAN MOTOR has just unveils the fifth and new generation og his historical AERO 8 model. This new design has been influenced by classic convertible cars. What a very nice ...

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Just in time for the summer season, JODRAN BRAND unveils its newest shoe designed for everyday use. The JODRAN ECLIPSE builds on forward-thinking sportswear designs, providing a lightweight shoe for ...

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Heritage American tennis brand K-SWISS is partnering with renowned DJ, producer and entrepreneur DIPLO to launch THE BOARD, a game changing campaign built to inspire, and to be led by, the next gener...

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NIKE introduces today three evolved running styles: the NIKE FREE 3.0 FLYKNIT, the NIKE FREE 4.0 FLYKNIT and the NIKE FREE 5.0. The new models take the next step toward harnessing the natural motion o...

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UNDER ARMOUR unveils a short video introducing the latest CURRY ONE called UNDERDOG. The pair is pays tribute to STEPHEN CURRY. Done up with its upper and midsole dressed in metallic silver, a steel...

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French photographer Alistair WHEELER (@alistair_wheeler) bring some of the BLACKRAINBOW squad members to a crazy underground ride, deep under PARIS city. The idea was to try to give an new twist to th...

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American artist SAM FRIEDMAN collaborated with CASE STUDYO to create a limited edition handwoven rug, called HAPPY PLACE. This rug is made of 100% pure wool and is a perfect match to enjoy the warm...

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The FRENCH FOOTBALL FEDERATION teamed up once again with NIKE for the new AWAY KIT, infused with their inherent national pride and renowned style and elegance. The new away shirt is white and featur...

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