Daily News

September 14th, 2015

HEMEN THROUGHOUT NADA VON SCOTTI’S LENCE

HEMEN is one of these brand with a strong legacy, while today stories become more and more rare. The Basques believe that in olden days, during transhumance, the sheperds’ wives used to give their husbands an undergarment that was endowed with the power to protect them from the harshness of nature’s elements. HEMEN, which means «here» in Basque language, wanting to perpetuate this tradition, managed to revive the genuine savoir-faire and the high-quality textiles that built the reputation of this legendary present. The brand designs underwear with personnality for the men of today, living in harmony with their time and caring about their comfort, male underwear with an attitude.

Photographer NADIA VON SCOTTI tried to translate this throughout her lence.

Capture d’écran 2015-09-13 à 22.54.43 Capture d’écran 2015-09-13 à 22.54.19 Capture d’écran 2015-09-13 à 22.53.45 Capture d’écran 2015-09-13 à 22.54.00 Capture d’écran 2015-09-13 à 22.53.12 Capture d’écran 2015-09-13 à 22.53.35

Popular Posts

Capture d’écran 2015-09-13 à 22.53.12

HEMEN is one of these brand with a strong legacy, while today stories become more and more rare. The Basques believe that in olden days, during transhumance, the sheperds’ wives used to give their h...

Read More
9537_1

JR was presenting yesterday night, at GARLERE PERROTIN in Paris his newest solo exhibition called "DECADE, PORTRAIT D'UNE GÉNÉRATION". The exhibition features a selection of videos, ink on wood pi...

Read More
stormtroopers-8

We can now enter into the intimacy and daily life of Imperial Stormtroopers, with the series The Other Side of the photographer JORGE PÉREZ HIGUERA. We see them engage in mundane activities like wash...

Read More
+147908_OR_Pharrell_Wiliams_Humen_Race_PR_Full_Bleed_Layout1_4000x2550px

ADIDAS ORIGINALS teamed up with superstar PHARRELL WILLIAMS to present HU, a collection that wants to be a celebration of humanity and cultures worldwide. For the occasion Pharrell designed a campaig...

Read More
Capture d’écran 2015-09-12 à 18.28.30

We already talked to you about her, but we still love her. Rotterdam based artist SEVDALIZA just dropped her first real single. The track, titled “THAT OTHER GIRL” is relaxing, surprising. Sevdali...

Read More

DELATOUR DESIGN LAB works with the lightweight concrete. They imagined furnitures from this material, to which they add copper. The studio is inspired by Art Deco and modernist architecture while try...

Read More