HEMEN THROUGHOUT NADA VON SCOTTI’S LENCE
HEMEN is one of these brand with a strong legacy, while today stories become more and more rare. The Basques believe that in olden days, during transhumance, the sheperds’ wives used to give their husbands an undergarment that was endowed with the power to protect them from the harshness of nature’s elements. HEMEN, which means «here» in Basque language, wanting to perpetuate this tradition, managed to revive the genuine savoir-faire and the high-quality textiles that built the reputation of this legendary present. The brand designs underwear with personnality for the men of today, living in harmony with their time and caring about their comfort, male underwear with an attitude.
Photographer NADIA VON SCOTTI tried to translate this throughout her lence.