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For the kids – NBA oldschool heroes exhibition – SALON 94 FREEMANS

NYC Art Gallery Salon 94 Freemans present FOR THE KIDS, an exhibition of “old-school” NBA champion lithographs from the archives of John and Tock Costacos.

La galerie d’art new-yorkaise SALON 94 FREEMANS présente l’exposition FOR THE KIDS avec une sélection de lithographies de joueurs de basket NBA mis en scène par John et Tock Costacos.

Featuring : Kenny Easley, Eric Davis, Pat Ewing, Chuck Person, Karl Malone…

“Costacos Brothers, originally a sports t-shirt manufacturer, built a reputation for “fantasy” sports posters that gave professional sports heroes a larger-than-life look and appeal. Their products captured the imagination of sports fans at a time when athletes were becoming pop stars. Without a license from professional sports leagues, they were unable to produce game action shots. Instead, they made personality posters, marrying pop culture to an athlete and his persona. They understood that at a certain point a player gains a public profile that transcends their team, catapulting them to individual stardom”.

Costacos said “We wanted to make the athletes into comic book heroes. They’re larger than life. They’re Superman. They’re Batman. They’re Hollywood action stars that kick the shit out of 20 bad guys always living to fight another day.” The Costacos signature images, with their campy porno-like titles, are at once commando-kitsch and aspirational. Nike’s posters used similar players to similar ends, helping athletes like George “Iceman” Gervin and Darrell “Dr. Dunkenstein” Griffith achieve iconic pop status.

Salon 94 Freemans / 1 Freeman Alley New York, NY 10002
For the Kids /Salon 94 Freemans / Jun 23 – Jul 30

Thanks : FLAVOR XAV’

via BKRW-SPORT