Daily News

June 22nd, 2011

For the kids – NBA oldschool heroes exhibition – SALON 94 FREEMANS

NYC Art Gallery Salon 94 Freemans present FOR THE KIDS, an exhibition of “old-school” NBA champion lithographs from the archives of John and Tock Costacos.

La galerie d’art new-yorkaise SALON 94 FREEMANS présente l’exposition FOR THE KIDS avec une sélection de lithographies de joueurs de basket NBA mis en scène par John et Tock Costacos.

Featuring : Kenny Easley, Eric Davis, Pat Ewing, Chuck Person, Karl Malone…

“Costacos Brothers, originally a sports t-shirt manufacturer, built a reputation for “fantasy” sports posters that gave professional sports heroes a larger-than-life look and appeal. Their products captured the imagination of sports fans at a time when athletes were becoming pop stars. Without a license from professional sports leagues, they were unable to produce game action shots. Instead, they made personality posters, marrying pop culture to an athlete and his persona. They understood that at a certain point a player gains a public profile that transcends their team, catapulting them to individual stardom”.

Costacos said “We wanted to make the athletes into comic book heroes. They’re larger than life. They’re Superman. They’re Batman. They’re Hollywood action stars that kick the shit out of 20 bad guys always living to fight another day.” The Costacos signature images, with their campy porno-like titles, are at once commando-kitsch and aspirational. Nike’s posters used similar players to similar ends, helping athletes like George “Iceman” Gervin and Darrell “Dr. Dunkenstein” Griffith achieve iconic pop status.

Salon 94 Freemans / 1 Freeman Alley New York, NY 10002
For the Kids /Salon 94 Freemans / Jun 23 – Jul 30

Thanks : FLAVOR XAV’

via BKRW-SPORT

Popular Posts

Capture d’écran 2015-09-13 à 22.53.12

HEMEN is one of these brand with a strong legacy, while today stories become more and more rare. The Basques believe that in olden days, during transhumance, the sheperds’ wives used to give their h...

Read More
Capture d’écran 2015-09-12 à 18.28.30

We already talked to you about her, but we still love her. Rotterdam based artist SEVDALIZA just dropped her first real single. The track, titled “THAT OTHER GIRL” is relaxing, surprising. Sevdali...

Read More
Capture d’écran 2015-09-13 à 16.30.39

Parla's Cuban American heritage is a duality that infuses all of his work. Where the urban wall structures signify  fixed geographical-political boundaries, the gestural performance symbolize...

Read More
+147908_OR_Pharrell_Wiliams_Humen_Race_PR_Full_Bleed_Layout1_4000x2550px

ADIDAS ORIGINALS teamed up with superstar PHARRELL WILLIAMS to present HU, a collection that wants to be a celebration of humanity and cultures worldwide. For the occasion Pharrell designed a campaig...

Read More

DELATOUR DESIGN LAB works with the lightweight concrete. They imagined furnitures from this material, to which they add copper. The studio is inspired by Art Deco and modernist architecture while try...

Read More
stormtroopers-8

We can now enter into the intimacy and daily life of Imperial Stormtroopers, with the series The Other Side of the photographer JORGE PÉREZ HIGUERA. We see them engage in mundane activities like wash...

Read More