A week ago, BKRW very secretly released a range of 5 new tee-shirts at BLACK RAINBOW SHOP to celebrate the fashion weeks all around the world.

It started like a joke, the tees was made for a fashion week special bkrw fashion shoot. Then people started to ask some, more and more...

The theme of each tee is to use some famous statements made by fashion designers. Other than the general appeal of the chosen statements, we also insisted on selecting statements that has some kind of meaning to our street-culture niche.

Here are the 5 sentences:   

1. "IL N'Y PAS DE MODE SI ELLE NE DESCEND PAS DANS LA RUE" (Coco Chanel): “A fashion that does not reach the streets is not a fashion”. 

2. "SI VOUS PENSEZ QU'UNE CHOSE EST VRAIE UNIQUEMENT PARCE QUE TOUT LE MONDE LE CROIT. C'EST QUE VOUS NE PENSEZ PAS". (Vivienne WESTWOOD): “If you think something is true because everybody else does, it means you really aren’t thinking at all”  

3. "LUXURY IS FOR THE RICH NOT THE NOUVEAUX RICHES" (Karl Lagerfeld) 

4. "BLING IS OVER!" (Karl Lagerfeld) 

5. "LE STYLE EST DANS LA RUE, LA MODE LUI DONNE UN NOM" (BKRW): “Style is in the streets, fashion brings it a name and fame”

These 5 quotes are meaningful to us because they are not only emphasising the importance of the streets, but, as underlined by COCO CHANEL’s statement this tribute to the streets started in the early days of fashion. And this acknowledgment of importance of the streets is all the more essential as it comes from high-end luxury fashion designer far away from our universe, more used to glitz and glamour than concrete and suburbs.

We also firmly believe that we should stop blindly following the leaders and start thinking by ourselves. When you look at VIVIENNE WESTWOOD’s statement you can't help but think about all these crazy line-ups all around the world to buy products you end up not even liking. A product is cool not because you've seen it on internet, or because everyone wants it, it’s cool because it refers to some roots, codes or memories you've built through your own history.

The two last tee-shirts were a way for us to refer to of the economical crisis, everybody is talking about it but in the end we continue to live on despite it. KARL LAGERFELD’s statements sound something like a premonition. A page is turning but we, at BKRW know that street culture was born in the underground, street culture has never really been used to the spotlight of fame, street culture thrives in the darkness. We come from inner-city streets and we shouldn’t be afraid of going back to them. Internet will still be around to spread the word to those who want to hear it anyway...

Once again KNOWLEDGE IS THE KEY. Nowadays more than ever...

All the tees are available at BLACK RAINBOW SHOP!!!

Pictures

black rainbow x coco chanel tee

black rainbow x vivienne westwood tee

black rainbow x karl lagerfeld tee

black rainbow x bkrw tee

black rainbow x karl lagerfeld tee