Brands

MCM (Mode Creation Munchen)

If you are a fashion head, MCM means more than a French broadcaster to you. MCM stands for " Mode Creation Munchen» a german luxury label.
It was founded 1976 in order to manufacture high quality leather goods for traveling purpose. Quickly the products became timeless classics all over the world and nowadays purse combine old fashion traditions since they are all handmade, and latest technology features (waterproof, anti U.V...)

MCM overwhelmed the next decade, watches, bags, perfumes, clothes. Unfortunately, the public fell for more traditional labels in the 90's.
In 2005, Michael Michalsky Adidas former creation director found a new home at MCM. He gave a second life to he company and MCM got it shyne back by picking in the brand amazing range products and shapes and technics. MCM teamed up with fellow brands like ADIDAS for awaited  like craze limited collabos and showing its love for street culture at the same time (MOB collab).
MCM vintage products have seen their value increased lately, which is a rate of MCM's amazing success.

Text by ZAB x Translation APOLLO CREED