Daily News

February 24th, 2017


Here is the exclusive BLACKRAINBOW PUMA CLYDE Sock short video with an original soundtrack made by french music maker collective MONSTRE (http://monstre.paris/)

“When everything has been done you need to innovate and do something no one’s ever done before” said Greg Hervieux. “We worked with PUMA to update the Clyde silhouette to make it relevant to today’s aesthetics. Walt Frazier himself thinks it’s fly,” adds Greg. This mind set is the inspiration behind the revamp of the Clyde.

The upper is updated with a fresh look by using PUMA’s evoKNIT technology complimented with plush suede panelling. The sole retains its original shape and stays true to OG materials to deliver the same classic ride. The style comes in two different colourways, both immersed in an impeccable tone on tone to better pay tribute to the textile trends of the moment, one black, and the other cream.

The word collaboration takes on its full meaning and scope in the purest form possible with this drop. The end result shows PUMA and Black Rainbow fusing the rich heritage of the shoe and the future of the Sports Brand.

Dropping exclusively on Hypebeast on February 25th and in select sneaker retailer worldwide on March 4th.

#PUMAxBlackRainbow #whenpastmeetsfuture 


Check the video right here


FASHION SHOOT blackrainbow puma socks 6

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