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nike zoom kobe IV feat. K. BRYANT & Eric AVAR
2008-12-1210-times NBA All-Star Kobe Bryant unveiled the Nike Zoom Kobe IV yesterday, its lightest basketball shoe ever, with a new low cut design weighing in at a mere 11.6 ounces (thanks to new flywire technology).
Nike Performance Footwear Creative Director Eric Avar accepted the unconventional challenge to create a low cut performance basketball shoe. If you are a real BALLER you've got two option HI or LOW. With a LOW shoes (specially for PG guyz). You feel better, quicker, faster. you've just better sensations, and feel more able to move easier. But the real problem with LOW shoes is to break or twist your ankle. But it seems that NIKE work a lot on that. Can't stand to see it in action.
“The idea to create a low cut performance shoe came from Kobe, but the evidence we needed to move forward, came from working with the Nike Sports Research Lab (NSRL),” said Avar. “At the lab, we were able to review Kobe making high speed cuts in slow-motion capture video. Every frame showed that the low profile shoe allowed him to make sharper cuts, while increasing responsiveness.”
Check this new shoes in action and the thoughts and the video interview with ERIC AVAR and KOBE BRYANT.
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