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Daily News

April 7th, 2016

AMI DOUBLE POP UP STORE AT LE BON MARCHÉ

On 2 April, the parisian brand of ready to wear AMI opened its double pop up store for men and women at Le Bon Marché Paris, following a market theme, used to the presentation of its SS16 collection. Fruits and vegetables are visible on the clothes of the collection and more pieces have been created for this fruity pop up store : an oversize sweater with lemon pattern, a tote bag with the logo AMI Market and stickers. Since 2011, the creator has imagined his brand as a “wardrobe for friends” but not only for men because women buy the clothes too. This month, AMI also opens its London shop and counts now more than 270 retail outlets worldwide.

ami pop up store bon marche 6

Depuis le 2 avril, la marque parisienne de prêt-à-porter AMI a posé ses cagettes au Bon Marché à Paris pour un double pop-up store homme et femme sur le thème du marché ; décor de la présentation de sa collection printemps été 2016. Les fruits et les légumes habillent les pièces de la collection estivale et d’autres, spécialement créées pour cet AMI Market (un pull-over en mérinos motif citron, un sac en toile de coton AMI Market, des stickers), ont rejoint les rangs de ce “vestiaire de potes” imaginé et réinterprété chaque saison par le créateur depuis 2011. Si bien que les femmes y trouvent également leur compte. Dans un même temps, AMI vient d’ouvrir sa boutique à Londres et est désormais présent dans plus de 270 points de vente dans le monde.

DOUBLE POP STORE “AMI MARKET
Le Bon Marché Rive Gauche
Espace Homme et espace Femme
24 rue de Sèvres, 75007 Paris
From April 2 to April 30 2016

 

AMI pop up store bon marche AMI pop up store bon marche 2 AMI pop up store bon marche 3 AMI pop up store bon marche 4 AMI pop up store bon marche 5

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